STYLE WITH SUBSTANCE
As the UK’s number 1 hair foil manufacturer (that’s a lot of foil), we believe we can make a difference to our industry’s environmental impact and be the change it needs.
Small steps. Long journey.
We work hard to make sure everything we do minimises our impact on the environment, because we have a responsibility to ourselves, our industry, and the planet. We pride ourselves on our simple-to-use, best-in-class products, but we need to make sure they’re the best they can be for the environment, too. It’s why we partner with Alupro.
We’re members of Alupro, the industry-funded, not-for-profit organisation that has represented the UK’s aluminium packaging industry for over 30 years. As the voice of the industry, their tireless work in lobbying, campaigning and education helps businesses like ours meet their recycling targets (and better still, exceed them), and do their bit for the environment.
We’re fortunate that foil is part of the aluminium stream (which includes everything from cars to construction), a process where 100% of the materials can be recycled. In fact, it’s infinitely recyclable, and a staggering 75% of aluminium ever produced is still being used today. It’s only through working so closely with Alupro that we’ve been able to work towards recycling every last scrap of our waste foil. But we know there’s more we can do.
Our vision is to play our part in leading the conversation around what more our industry can do, through the whole lifecycle of our products. It’s only through continued commitment to being responsible, and collaboration with leading industry partners, that we can carry on transforming our industry, for good.