1. Alessandro

Alessandro has had a year like no other. As TONI&GUY’s Senior Stylist in Canary Wharf, he has taken the hairdressing world by storm with his tight curls, patterned buzzes and sharp bobs, styled on men and women alike. And the effort hasn’t gone unnoticed – Alessandro is a finalist at both the British Hairdressing Awards 2021 and The Big One (for Best Newcomer). He won Top 5 at the #ONESHOT Awards for his ‘AUTHENTIC’ collection and is on Creative HEAD Magazine’s Most Wanted list for 2021. We can’t wait to see his newest collection, ‘DUALISM’ come to life soon – no doubt it will reap similar rewards.


2. Jaymz

Instagram sensation, educator, and owner of The Watt in Norfolk; Jaymz has become the absolute go-to person when it comes to colour work. His strategic colour placements, time-saving tricks and pigment hacks have led to him opening his own online academy, offering up exclusive guides, classes, and live streams. Using Procare’s 24*7 dispenser, Jaymz has truly ‘marstered’ his craft, celebrating all of 2021’s top hair colour trends with his work.


3. Abbie

Mark Leeson stylist, Abbie, has been shortlisted for Newcomer of the Year at HJ’s British Hairdressing Awards. Based in Mansfield, she specialises in balayage, multi-dimensional blondes and head-turning red-carpet looks for special nights out. Her first collection ‘HYBRID’ is due to launch any day now, bound to catapult Abbie even further into hairdressing stardom.


4. James

Australian-born James is widely recognised for his flawless blondes, shaggy pixies, and slick bobs. His recent collection ‘All of the Lights’ won him Best New Creative Talent at this year’s Australian Hair Industry Awards, the perfect jumping off point to launch him into the industry. You can find him at Biba Gertrude Street in Victoria.


5. Ben

With in-depth step-by-step guides of his colour techniques, Ben has quickly grown a cult following on Instagram. His unique, experimental style makes him a trend setter in the world of hair styling, while his handy aftercare tips make him equally as popular with clients. Based out of The Hair Spa in Kent, Ben uses Procare’s Pop Up Foils to achieve high quality colour melts and balayages. In his spare time, he also works as a DJ!


6. Katie

2021 has been a huge year for Shropshire-based Katie, taking home the coveted title of Junior of the Year at the British Hairdressing Business Awards. She is also a finalist in the Rising Star category at the Creative HEAD Magazine MWIT Awards, as well as the Salon Awards, and shows no signs of stopping. Her salon, BE Ironbridge, is leading the way for sustainable styling, using eco-friendly products to achieve high-flying results.


7. Antoine

Balayage lovers, look no further. Paris-based Antoine has made serious waves in 2021 – quite literally. Using Procare’s Balayage Dispenser, he has perfected the art of beachy, sun-kissed blondes and earthy browns; working across publications and for major artists like Bianca Costa. Like Ben and Jaymz, Antoine is a part of our #procarepros community, working with Procare products to bring his clients’ visions to life.


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