With a glowing industry reputation as a true hair artist, and one of the most reputable portfolios of celebrity clientele, we were thrilled to get in touch with our newest Procare Pro, Aura Friedman.
Born in Israel and raised in the U.S, Aura has been the frontrunner of unique colour trends for the past two decades, having been accredited the best colourist in Miami Beach by Allure magazine in 2000. She has since remained a colour catalyst for runway projects across the globe, with work on display in Vogue, Harper’s Bazaar, and Elle – to name but a few publications.
Manipulating colour to match not only the physical, but personal qualities of each client, she has been instrumental behind the chair for the likes of Lady Gaga, Hailey Bieber and Emily Ratajkowski, as well as an endless list of celebrities, designers and editors.
Aura’s notable work includes transforming actor and comedian Pete Davidson from bleach-blonde to pastel blue, ahead of his guest appearance on Saturday Night Live in 2018, as well as implementing warming ombré tones for the world-famous rapper, producer and activist, M.I.A.
Equipped with our Procare 300 Balayage Dispenser and Film, here’s Aura demonstrating her ability to transform colour using vibrant balayage methods from her home in Los Angeles, USA.
Feeling inspired? Check out our Procare 300 Balayage Film and Foil Dispenser here and get in contact with your local distributor today.